Case Study
An in-depth look at recently launched products by Michael Nix Design
Rotary International Interactive
Rotary International's first interactive multimedia publication, released every month, containing feature articles and varying multimedia from around the globe.
Winter 2007 Update: - RI Interactive now lives within the newly launched rotary.org Web site, which MND designed. Check it out as well at www.rotary.org!
- Challenge:
- Rotary's 5,000 page web site offers a massive amount of information from a research perspective. The world headquarter's communications department realized the need for a more immediately available, energetic publication aimed at a younger, prospective audience.
- Solution:
- Overview: Develop a monthly e-magazine that spans the best stories across the massive corporate news site and offers them in a quick, exciting delivery.
- Technologies: CSS valid, XHTML valid, XML, RSS news feed, and Flash
- Statistics: 3,000 plus visits in first week. Hundreds of sign-ups from current Rotarians for second issue.
- Featured on Stylegala an international review of web design and standards, as "a full head-on approach to designing an interactive and motivational experience for both Club members and the general public."
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